Why Coloring Books Are the Adult Hobby You Didn’t Know You Needed
Somewhere along the way, we decided that coloring was just for kids. That was a mistake.
Adult coloring has quietly become one of the most popular creative hobbies in the world — and for good reason.
It’s Not About Being an Artist
The beauty of coloring is that there’s no wrong answer. You don’t need talent, training, or expensive supplies. You need a book, some colored pencils, and 20 minutes. That’s it.
The illustrations are already there. You just bring them to life with color.
The Stress Relief Is Real
Studies have shown that coloring activates the same brain regions as meditation. It lowers cortisol, reduces anxiety, and creates a state of focused calm that most people struggle to achieve through other means.
It’s also one of the few activities that genuinely replaces phone scrolling — because your hands are busy and your brain is engaged.
It’s a Social (or Solo) Activity
Coloring works beautifully alone — it’s a meditative, screen-free way to end your evening. But it also works with friends, family, or a coloring group. There’s something wonderfully communal about sitting together and quietly creating.
Where to Start
Our Art of Travel coloring book features over 30 hand-drawn world landmarks — from the Eiffel Tower to the Taj Mahal. Each page is a destination, and each coloring session is a mini vacation for your mind.
Pick up a set of colored pencils, pour yourself a cup of tea, and see why millions of adults have rediscovered the joy of coloring.
